For the fifth year in a row, the Houston Auto Show and Houston Boat Show are combined under one roof as a five-day event that showcases everything that moves—on land and water.

From engines to anchors, this epic motor show is the region’s ultimate destination to shop, compare, and experience everything from luxury yachts and fishing boats, to cars, trucks, SUVs and EVs, in one place. Promising new attractions like a Polaris off-road track, a Modern Luxury Lane and the return of Camp Jeep, the 2026 AutoBoative Show shouldn’t be missed.

One ticket grants you access to the latest in automotive and boating technology, along with fun activities for the whole family.

Dive into the action at the NRG Center from January 28th – February 1st, 2026!

Explore the Latest in

From cutting-edge electric cars to powerful trucks and luxurious sedans, this year’s Auto Show has something for everyone

New Models:

Discover top brands and models all in one place

Test Drives:

Take a test drive and experience the thrill firsthand.

Classic Cars:

Admire the beauty and craftsmanship of timeless classics that paved the way for today's vehicles.

Technology Knowledge

Engage with brand experts and learn about the latest innovations without the pressure to buy.

Expert Lead Tours

Journalists from the Texas Auto Writers Association will lead groups through vehicle options that fit their lifestyle and provide unbiased and knowledgeable information on each vehicle sector.

Discover the Thrill of

Explore the latest in boating and outdoor sports technology, plus accessories.

Explore the latest in boating and outdoor sports technology, plus accessories.

Vendors:

MARINE ACCESSORIES:

Get the newest fishing equipment and marine accessories.

DIVERSE SELECTION:

See everything from speed boats to fishing vessels from top brands.

5,000 FISHING TUB

Test your skills in our 5,000-gallon fishing tub, stocked with live fish!

POLARIS POWER SPORTS ZONE

All-new adventure area packed with off-road thrills and rugged performance demonstrations.

Join us on Thursday, January 29, 2026 for a day of giving and community spirit! Meet Houston nonprofits, support their missions, and even donate blood with the Gulf Coast Regional Blood Center. Let’s celebrate those who keep Houston strong!